A startup business card for investors, hires and customers, all in one profile

A startup business card should lead with what the company does in one line, then give each audience a clear next step. Keep it short enough to read while someone is standing in front of you.

Suggested layout

• Your photo, name and role, such as "Co-founder & CEO".
• Company one-liner: "Payroll for restaurant groups" beats "Next-gen workforce platform".
• Three buttons: "Book a call", "Read the deck" and "We're hiring".
• Contact methods: email and one messaging option.
• Company links: website and the social profile you actually update.

Use the profile for depth

Your digital profile page can hold sections for traction highlights you're comfortable making public, press links, open roles and a product demo video. The card gets people to the right section quickly.

Example

A sample founder, "Priya Kapoor, co-founder of Ledgerline", keeps her card to name, role, one-liner and three buttons. During a raise, "Read the deck" is the first button. After the round closes she swaps it for "See open roles", and the same QR code on her laptop sticker now recruits instead of fundraises.

Lead with the company, then give investors, candidates and customers their own section or button. Everyone gets the same link, and each person finds what's relevant in one tap.

Founders rarely get to choose who they meet. At a single conference you might pitch an investor, chat with a potential engineer and demo to a customer within an hour. Carrying three sets of links doesn't work. One profile with clear sections does.

Sections that work

1. Investors: deck link, one-paragraph summary, a calendar link for follow-up meetings.
2. Candidates: mission, open roles and a link to your careers page.
3. Customers: product page, a short demo, pricing link and a "Book a demo" button.

Separate cards when it matters

If you'd rather not show your deck link to everyone, keep a link-only investor card and share it directly. Pro includes 5 cards, so you can run a public company card, an investor card and a hiring card side by side, each with its own QR code.

Because your digital business card opens in any phone browser with no app, it works whether someone scans it from your screen, taps your link in a chat or opens it from your email signature.

Edit the card in your dashboard and every link and printed QR code shows the new version straight away. You never need to collect or reprint cards.

Startups change faster than print. In one year you might change title, raise a round, pivot your one-liner, rename the company and move offices. Each of those would make paper cards wrong.

What to update and when

• After a raise: change the deck button to a hiring or customer button.
• After a rebrand: update logo, colors, name and links on the same card.
• After a pivot: rewrite the one-liner first; it's the line people repeat.
• When roles change: update titles so investors and partners see current responsibilities.

Use dynamic codes on anything printed

A dynamic QR code stores a short link that you can re-point later. Put one on your final pitch slide, booth banner and laptop sticker. If you replace your deck file or launch a new landing page, change the destination and the printed code keeps working. Free includes 2 dynamic codes; Pro includes 50.

When you swap a deck, replace the file or link behind the button rather than adding a second "new deck" button. Old links create confusion in investor inboxes.

Follow up within a day, starting with the people who shared their details or opened your card more than once. Contact exchange and source tags make that list for you.

Before the event

1. Create a dynamic QR code just for the event and put it on your final slide and booth.
2. Turn on contact exchange so people can leave their details when they save yours.
3. Make the first button match your goal for that event: deck, demo or hiring.

During the event

Show your QR code on screen during Q&A and leave it up. When someone asks for your details, have them scan rather than typing your email.

The morning after

• Open your contacts and filter by the event tag.
• Add notes while you still remember the conversation: "Seed fund, wants retention numbers".
• Send short, specific follow-ups that reference what you discussed.
• Export the list as CSV if you track fundraising in another tool.

Contact management records the source and a consent timestamp for every captured contact, so you know exactly how each person reached you. Pro stores up to 1,000 contacts, which is plenty for a founder's events calendar.

Measure views and scans per event, contacts captured, and how many of those turned into meetings. That shows which events and placements are worth your time.

Useful metrics

• Scans per event code: compare demo day against a meetup or a conference booth.
• Views by channel: QR, link, email signature or social bio.
• Contacts captured per event: the people who chose to share their details.
• Meetings booked: count from your calendar and compare with captured contacts.

Basic analytics are included on Pro. Analytics are aggregated: counts, dates, channel, device type and approximate region. They tell you a card was opened, not who opened it, unless the visitor chose to share their details.

Reading the numbers

High scans with few captured contacts often means your first button doesn't match what people wanted. Try leading with "Book a demo" at customer events and "Read the deck" at investor events. Low scans usually mean the code was too small or shown too briefly. A good rule is a QR code about one-tenth of the scanning distance, so a code viewed from three meters on a projector needs to be roughly 30 cm on screen.

Stay on Pro while it's just you or a co-founder. Move to Team when you hire people who meet customers, so everyone gets a card on one brand template.

Pro for the founding stage

Pro costs $6/month billed yearly ($8 monthly, or ₹299/₹399). It includes 5 cards, 50 dynamic QR codes, batch jobs up to 500 rows, 1,000 captured contacts, basic analytics with CSV export, and removes the CardDeck badge.

Team when you start hiring

Team is $5 per seat per month billed yearly ($6 monthly), with a minimum of 3 seats. It adds locked brand templates, an admin dashboard, team analytics, CRM export, 200 dynamic QR codes and shared cards for things like a sales inbox or office reception. Your existing card moves with you.

Setup checklist for the switch

1. Set up your brand kit: logo, colors and fonts.
2. Lock the template and choose which fields employees can edit.
3. Invite the team or import them from a spreadsheet.
4. Decide who owns contacts. On Team they belong to the workspace, so they stay with the company when someone leaves.

See how team digital business cards work, or compare plans on the pricing page.